Senior Marketing Manager (Field and Channel Marketing)
On-siteRiyadh, Riyadh Region, Saudi Arabia
Job Summary
Develop and execute the regional strategic marketing plan for the Middle East, driving brand awareness and supporting revenue growth. Conduct market analysis to identify target audiences and manage the regional marketing budget while tracking key performance indicators. Identify and prioritize strategic accounts to drive engagement, then develop and execute targeted account-based marketing campaigns. Collaborate with sales teams to personalize messaging and tailor activities to individual account needs. Develop joint go-to-market strategies with key partners and resellers, providing marketing support and training to enable effective promotion of client solutions. Maximize ROI and MDF investment while ensuring alignment with global and regional business goals. This role functions as a critical strategic member of the field and partner sales team within a rapidly expanding telecom infrastructure organization.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 15+ years of marketing experience, with a focus on the technology or telecommunications industry
- Deep understanding of the telecommunications, datacenter, and networking landscape in the Middle East
- Demonstrated success in developing and executing impactful marketing programs in the ME region
- Proven experience in channel marketing and Account-Based Marketing (ABM)
- Strong project management and organizational skills, with the ability to manage multiple deadline-driven activities
- Excellent interpersonal, communication, and presentation skills
- Strong analytical thinking and problem-solving capabilities
- Fluency in English
Desired Qualifications
- Proficiency in Arabic or other regional languages
- Ability to influence and align cross-functional teams across a matrixed, fast-paced environment
- Experience working in highly collaborative, multi-divisional marketing structures
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