Senior Marketing Manager
On-siteSingapore, Singapore
Job Summary
Drive in-base growth and expansion within strategic and enterprise accounts by designing and executing targeted account-based marketing initiatives. Lead end-to-end planning and execution of major industry events, conferences, and executive forums while managing budgets, vendors, and cross-functional stakeholders. Oversee Executive Briefing Centre programme planning and experience delivery, translating engagement initiatives into measurable pipeline growth. Define success metrics and deliver structured reporting to senior leadership to optimise programmes based on data insights. Own the full lifecycle of marketing programmes from concept to reporting, ensuring high standards in execution, documentation, and governance across multiple concurrent initiatives.
Required Qualifications
- 7–10 years of B2B marketing experience
- B2B marketing experience in technology or enterprise environments
- Strong experience in growth marketing
- Strong experience in account-based marketing
- Strong experience in enterprise marketing
- Proven track record in leading large-scale events
- Proven track record in leading executive-level engagements
- Excellent project management skills
- Strong stakeholder management skills
- Strong commercial acumen
- Results orientation
- Ability to operate independently
- Ability to manage multiple concurrent initiatives
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