Senior Marketing Manager
On-siteGrand Blanc, Michigan, United States
Job Summary
Plan and execute strategic marketing goals in conjunction with the National Director of Marketing, directing community reputation, digital metrics, and branding while maintaining occupancy targets. Collaborate with organizational leaders to establish department budgets, develop annual marketing plans, and optimize CRM processes for lead conversion. Analyze lead attribution reports to adjust campaigns based on ROI, lead regular website audits, and spearhead PPC strategy development with vendors. Monitor online conversations for resident sentiment, partner with revenue management to align campaigns, and conduct community visits to audit brand alignment. Identify market trends to refine unique selling propositions and implement corrective strategies for path enhancements.
Required Qualifications
- Previous experience in multifamily, real estate, hospitality or related field
- Must possess exceptional organizational and time-management skills, including the ability to balance and prioritize simultaneous projects and tasks
- Strong written and verbal communication skills
- Must present the ability to execute job duties under stressful circumstances such as last-minute deadlines or other difficult situations
- Must be willing to travel to various locations via private or public transportation
- Regular attendance, work ethic and strong interpersonal skills
- Must have a valid driver's license and reliable transportation
Desired Qualifications
- Bachelor's degree in Marketing, Business or related field
- A minimum of 7 years of Marketing experience
- Demonstrated experience in graphic design and video development
- Experience using Yardi Voyager or related property management software
- Strong analytical skills with the ability to identify trends
- Demonstrated ability to design and implement successful marketing strategies
- High proficiency in data analysis and ability to present actionable insights
- Must be proficient with Microsoft Office programs
- Ability to be organized, detail-oriented, and to work effectively in a fast-paced environment
- Ability to work cooperatively and respectfully with others
- Should consistently demonstrate behaviors that align with the company's Mission, Vision, and Values, and perform in accordance with the standards outlined in our Performance Pillars
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