Senior Marketing Manager (Direct to Consumer)
On-siteLondon, England, United Kingdom
Job Summary
Own and optimise direct-to-consumer channels including website, PR, comms, partnerships, social, events, and brand across six European markets. Build the website into a high-converting acquisition surface by owning messaging, offers, content, localisation, and advertising. Lead PR, comms, and partnerships to build the consumer brand, while standing up the retail and merchant-sales-channel motion for the consumer product. Hold and improve the direct cost-per-customer target, reporting on direct-acquisition performance to feed channel-mix decisions. Work closely with the central brand team, external agencies, and peer managers to maintain clean channel boundaries and tight handoffs. This role leads the journey of growing SumUp's consumer product from an emerging proposition into a solution used by millions, competing head-to-head with leading neobanks in Europe.
Required Qualifications
- Strong B2C consumer-acquisition or brand-marketing experience
- Hands-on across owned and earned channels: website and conversion, PR and comms, partnerships, social, and events
- Comfortable owning acquisition metrics, attribution, and cost-per-customer across a channel set
- Experience planning and executing multi-market campaigns with localisation across multiple languages
- Ability to operate independently, influence across matrixed teams and agencies, and build from scratch in an early-stage environment
Desired Qualifications
- Ideally in fintech, a neobank, retail, or a direct-to-consumer business
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