Senior Marketing Manager - Demand Generation

Own DACH pipeline performance, managing targets, pacing, and corrective actions to drive measurable impact across the full funnel. Define and execute the regional demand strategy, optimizing channel mix across paid, campaigns, events, and partners to improve funnel performance from MQL to SQL. Lead campaign planning and execution with a clear focus on pipeline and revenue impact while partnering closely with Sales on account targeting and performance alignment. Coordinate with PMM, content, and digital teams as the central point of accountability for DACH demand, diagnosing underperformance and fixing gaps rather than relying on existing playbooks.