Senior Marketing Lead

Job Summary

Required Qualifications

• •Bachelor's Degree in Marketing
• •8–12 years of progressive marketing experience
• •Experience within FMCG, Telecommunications, Consumer Electronics, Renewable Energy, PAYGo, or rural distribution businesses
• •Proven track record of developing localized marketing strategies that deliver measurable business outcomes
• •Strong knowledge of Tanzanian consumer behaviour and regional market dynamics (specifically Dar es Salaam, Lindi, Mtwara, Ruvuma, Iringa, Mbeya, Rukwa, and Kigoma)
• •Demonstrated ability to review customer insights and convert them into impactful commercial initiatives
• •Experience managing agencies, cross-functional stakeholders, and regional teams
• •Spend a minimum of 60% of working time in the field engaging directly with customers, agents, retailers, distributors, shop teams, and community stakeholders
• •Conduct regular customer immersion visits across rural, peri-urban, and urban markets to gain insight into customer needs, motivations, barriers, and product usage behaviours
• •Establish a structured Voice of Customer and Voice of Agent programme that delivers actionable recommendations to business stakeholders
• •Conduct ongoing market monitoring to identify emerging trends, market developments, and opportunities
• •Develop customer personas, market segmentation frameworks, and regional opportunity assessments to inform marketing planning and product strategies
• •Translate customer and agent insights into localized marketing strategies tailored to the unique needs of Lower Tanzania markets
• •Develop annual, quarterly, and monthly regional marketing plans aligned with commercial priorities and growth targets
• •Partner with Sales, Product, Operations, Customer Experience, and Regional Management teams to identify growth opportunities and address market-specific opportunities
• •Coordinate the planning and execution of regional demand generation initiatives that increase customer acquisition, product adoption, and revenue growth
• •Increase brand awareness, consideration, preference, and customer confidence across Lower Tanzania
• •Develop and execute integrated marketing campaigns utilizing a mix of channels including radio, community activations, roadshows, engagement programmes, retail activations, digital platforms, referrals, and grassroots engagement
• •Ensure Sun King's brand positioning remains relevant, differentiated, and customer-centred within the local context
• •Coordinate local storytelling and customer success initiatives that strengthen brand credibility and community engagement
• •Monitor campaign effectiveness and continuously optimize performance using field insights and market feedback
• •Develop and execute retail visibility and trade marketing strategies that enhance customer experience and increase conversion
• •Contribute to the branding, merchandising, activation, and operational readiness of Sun King shops and retail touchpoints
• •Ensure consistent execution of retail standards, point-of-sale materials, and product displays across the region
• •Conduct regular retail audits and implement corrective actions to improve visibility, compliance, and retail excellence
• •Partner with retailers and sales teams to strengthen in-store engagement and demand generation
• •Contribute to the launch and growth of Sun King's product portfolio, including Solar Home Systems, Inverters, Lanterns, Smartphones, and future product categories
• •Coordinate market readiness assessments and develop localized go-to-market plans for new product introductions
• •Create compelling product positioning and value propositions based on customer needs and market dynamics
• •Increase product adoption, cross-sell, and upsell initiatives that strengthen customer lifetime value and revenue growth
• •Partner with Product and Sales teams to identify opportunities for product improvements based on customer and agent feedback
• •Own regional marketing performance measurement and reporting
• •Develop frameworks that clearly demonstrate the commercial impact of marketing activities and investments
• •Track and optimize key performance indicators including customer acquisition cost, opportunity generation, conversion rates, attributed sales, customer retention, customer lifetime value, and marketing return on investment
• •Ensure marketing budgets are allocated effectively and continuously optimized based on performance and business impact
• •Build a culture of experimentation and continuous learning to improve campaign effectiveness and marketing efficiency
• •Present monthly performance reviews and ROI evaluations to regional and country management teams
• •Serve as the primary marketing representative for Lower Tanzania and build strong partnerships across Sales, Operations, Customer Experience, Product, Finance, and Regional Management teams
• •Act as a key business advisor by providing market intelligence, customer insights, and strategic recommendations
• •Ensure alignment between regional execution and country-wide marketing priorities
• •Manage relationships with external agencies, research partners, media vendors, and activation partners
• •Guide, coach, and develop regional marketing team members and agency partners
• •Build field marketing capability and best practices across the region
• •Ensure all team members recognize their contribution to commercial performance goals

Desired Qualifications

• •MBA or relevant postgraduate qualification preferred