Senior Marketing Lead for Anime Jewelry Brand
$24,000–$36,000 year
RemoteUnited States
Job Summary
Own marketing strategy and budget across Meta, Facebook, Google, organic, influencer, UGC, and creative channels. Organize ad and creative coverage so each product has clear visibility, testing priorities, and next steps. Track which hooks, angles, offers, scripts, visuals, and formats have been tested for every product. Manage and optimize paid ad campaigns, analyze daily performance using Triple Whale, Motion, Shopify, and ad platform data, and make clear decisions on scaling, testing, pausing, and improving results. Lead creative strategy for ads, including hooks, angles, offers, scripts, visuals, and product positioning. Coordinate with social media, influencer, UGC, editing, and design teams to ensure polished, high-quality, on-brand assets. Build and maintain a clear system for product coverage, creative testing, reporting, and campaign planning using tools like Miro, Notion, or Airtable.
Required Qualifications
- Proven senior-level marketing experience with 7-figure Shopify e-commerce brands
- Deep hands-on experience with Meta or Facebook Ads
- Strong experience with Google Ads
- Strong working knowledge of Triple Whale, Motion, Shopify analytics, and performance reporting
- Excellent creative judgment, especially for video ads, hooks, angles, offers, and direct-response creative
- Ability to spot the difference between weak, cheap-looking content and polished, high-converting brand creative
- Strong organization and attention to detail across product coverage, creative testing, reporting, and campaign planning
- Ability to track which products have active ads, which products need more creative, and which angles have already been tested
- Experience managing or coordinating remote teams, including ad managers, editors, designers, creative strategists, or social media team members
- Strong understanding of e-commerce funnels, offers, landing pages, AOV, CAC, MER, ROAS, contribution margin, and scaling strategy
- Reliable, consistent, and available full-time with strong attention across at least 5 days per week
- Strong communication skills and the ability to give clear direction to creative and marketing team members
Desired Qualifications
- Anime fan or deep familiarity with anime culture, manga, fandom communities, and anime-related products
- Experience in jewelry, fashion, accessories, beauty, collectibles, fandom, anime, or lifestyle brands
- Experience building creative testing systems from scratch
- Experience using Miro, Notion, Airtable, or similar tools to manage marketing systems and creative workflows
- Experience working with influencers, UGC creators, affiliate partners, or ambassador programs
- Strong copywriting instincts for hooks, headlines, offers, scripts, and ad angles
- Experience hiring or evaluating marketing, design, advertising, and creative talent
- Availability across 6 to 7 days per week when needed
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