Senior Marketing Executive
On-sitePhnom Penh, Phnom Penh, Cambodia
Job Summary
Develop and execute comprehensive marketing plans aligned with the annual communication strategy and budget. Craft and manage multi-channel campaigns, including in-store promotions, digital strategies, and media relations to secure coverage. Oversee implementation by ensuring clear communication with store staff and proper distribution of materials. Conduct competitor analysis and consumer research to inform strategies, while analyzing campaign performance using data metrics. Collaborate with franchisors to adapt national programs for the Cambodian market and partner with designers to deliver high-quality materials. Maintain comprehensive records of expenses and activities, organize sponsorship events, and work with Store Managers to develop localized programs. Requires a Bachelor's degree in Marketing, 3-5 years of experience in food and beverage, and fluency in Khmer and English. Competitive salary and benefits package available.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum 3-5 years of experience in a marketing role
- Proven track record of developing and executing successful marketing campaigns across traditional and digital channels
- Excellent understanding of consumer behavior and marketing best practices
- Strong analytical and problem-solving skills
- Excellent communication, presentation, and interpersonal skills
- Ability to manage multiple projects simultaneously and prioritize tasks effectively
- Proficient in Microsoft Office Suite and marketing software (e.g., CRM, analytics platforms)
- Fluency in Khmer and English, both written and spoken
Desired Qualifications
- preferably within the food and beverage industry
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