Senior Marketing Executive
$30,000–$35,000 year
HybridManchester, England, United Kingdom
Job Summary
Plan, deliver, and optimise multi-channel marketing campaigns across national, regional, and local markets to drive awareness, enquiries, and referrals. Create compelling content for email, web, case studies, video, and events while managing end-to-end, insight-led initiatives that build engagement and support business growth. Independently handle data management, cleansing, and analysis to improve campaign performance and ROI, working closely with internal stakeholders, Business Development Managers, and external agencies. Collaborate with specialists in digital marketing, SEO, and communications to ensure activities are delivered on time, on brand, and to a high standard. Contribute to wider marketing projects to help shape new initiatives and support the continued evolution of the marketing function.
Required Qualifications
- proven marketing experience
- strong understanding of email campaign planning, delivery and optimisation
- B2B email marketing
- confident and engaging copywriter
- high-quality content tailored to different audiences and channels
- strong data management skills
- experience of targeting, segmenting and analysing data
- good understanding of maintaining and cleansing CRM systems
- nurturing leads with automated email journeys
- ensuring data accuracy and quality
- maximise campaign performance
- commercially aware
- highly organised
- manage multiple priorities in a fast-paced environment
- Strong relationship-building skills
- work closely with senior leaders and colleagues across the business
Desired Qualifications
- Experience of Pardot
- Salesforce
- marketing automation
- good knowledge of using software such as Premiere Pro
- Canva
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