Senior Marketing Executive (Digital Appliances) - 2 years Contract
On-site · Singapore, Singapore
Job Summary
Senior Marketing Executive for Samsung Digital Appliances drives 360° go-to-market campaigns across the DA portfolio (including refrigerators, washing machines, vacuum cleaners, dishwashers, air conditioners, cooking appliances) with brand storytelling across ATL/BTL, digital, retail, and partner activations; collaborates with social, regional and global teams to optimize campaigns, oversee KPI governance and performance analytics, manages agency/vendor relationships, and leads channel-partner initiatives to strengthen brand visibility and drive consumer engagement and commercial impact. The role requires coordinating cross-functional teams, delivering high-volume marketing deliverables in a fast-paced environment, and crafting compelling storytelling and design-driven marketing assets for integrated campaigns.
Required Qualifications
- Degree in Marketing, Mass Communications, Business Administration, or a related field
- Min. 2 years of experience in ATL, BTL, digital marketing or integrated marketing communications (IMC) roles
- Excellent written and verbal communication skills in English
- Strong stakeholder and project management skills
- Highly detail-oriented, adaptable and able to manage high-volume marketing deliverables with agility in a fast-paced environment
- Strong visual communication skills, with an eye for creative storytelling and design aesthetics
- Organised and resourceful, with strong multitasking abilities
- Self-motivated team player with the ability to work effectively across multiple stakeholders in a dynamic environment
- Basic understanding of key digital marketing channels, including paid search, social media, digital content strategy, and CRM
- Analytical mindset with the ability to derive insights from campaign performance data
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