Senior Marketing Executive
On-site · Hong Kong, Hong Kong
Job Summary
Senior Marketing Executive responsible for planning, managing and delivering integrated marketing campaigns across digital and offline channels (email, social, events, search, website) for a professional services firm. Drives content marketing, thought leadership, SEO/SEM, CRM-driven email campaigns, analytics, and post-campaign ROI analysis. Collaborates across time zones with marketing, business development, and consulting teams; requires 4+ years B2B marketing experience, ability to lead end-to-end campaigns, strong copywriting and communications skills, and proficiency with marketing tech (ClickDimensions, GA4, Semrush) to support lead generation and client engagement.
Required Qualifications
- Minimum of 4 years’ experience required, ideally within professional services. B2B marketing experience required.
- Background in end-to-end campaign development and execution.
- Strong copywriting, editing, and content creation skills with proven ability to produce professional B2B content.
- Excellent written and verbal communication skills in English.
- Strong project management skills with the ability to manage multiple workstreams independently and to tight deadlines.
- Strong knowledge of marketing technology and CRM systems. Experience with Microsoft 365 CRM, ClickDimensions, GA4 and Semrush preferred.
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