Senior Marketing Executive (B2C)

Senior Marketing Executive to oversee performance marketing and owned media campaigns for the Economist Education B2C business, contributing to awareness, acquisition and retention. The role involves briefing, executing and monitoring owned B2C marketing campaigns (print, digital, email, organic social) to drive lead generation and sales; briefing paid media campaigns (PPC and paid social) and managing spend; owning the weekly sales performance deck for senior stakeholders; collaborating with in-house creative and editorial teams to develop campaign creatives; writing B2C website copy and marketing assets; developing seasonal campaigns and discounting strategies; overseeing lead-to-conversion optimization through Education’s B2C email nurture journeys in Salesforce Journey Builder; building automated nurture journeys with SFMC; managing Education inbox customer service and sales enquiries; and contributing to email strategy and testing in alignment with Head of Marketing. The role requires strong organization, ownership, commercial acumen, creative thinking, adaptability, and excellent communication, with at least 3 years of relevant experience and a track record in omni-channel B2C performance marketing.