Senior Marketing Engagement Lead, In-Market IG's
$176,000–$242,000 year
On-siteToronto, Ontario, Canada
Job Summary
Own portfolio-level customer engagement strategy and brand stewardship for in-market IG brands in Canada, translating central insights into Local Campaign Blueprints and tactical programs. Manage cross-brand prioritization, competitive readiness, and performance optimization while partnering with customer-facing teams to execute omnichannel initiatives. Lead commercial tender management, including input into submissions and contract negotiations, alongside coaching field partners and establishing blueprint governance standards. Represent the cluster in above-LOC initiatives, align BU and Sales leadership on KPIs and investment effectiveness, and drive digital, diagnostic, and patient-centered commercial excellence.
Required Qualifications
- 5-8 years progressively responsible experience within pharmaceutical, including product management or commercial portfolio experience
- Qualification in health sciences, business administration, or a related discipline
- Minimum five years of proven ability to partner with stakeholders in healthcare systems, funding bodies and policy-related environments
- Deep understanding of specialty care, rare disease, immunology or plasma-derived therapies and public reimbursement and tender procurement models
- Demonstrated ability to influence complex matrix organisations and support cross-functional execution
- Experience translating global strategy into local system impact, especially around brand initiatives and execution that show tangible and measurable outcomes
- Product launch, lifecycle management, competitive readiness, diagnostic pathway, digital engagement or experience with patient diagnostics or diagnostic pathways
- Above country or multiple markets experience
- Change enabler – supports new ways of working and engagement
- Outcome-oriented – ability to lead cross-functional teams to drive impactful outcomes for patients and customers
- Strong collaboration skills and ability to innovate
- Strategic planning and execution
- Strong analytical skills
- Financial/Business acumen
- Customer insight and market-shaping orientation
Desired Qualifications
- advanced degree such as MSc, MBA or equivalent is an asset
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