Senior Marketing Demand Manager
$145,000–$160,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Own and optimize paid demand generation across Meta, Google, and LinkedIn, managing budgeting, targeting, creative testing, and reporting on CAC and pipeline contribution. Drive organic growth through SEO strategy, content optimization, and site architecture, while implementing Answer Engine Optimization to surface content in AI search and LLM answers. Build nurture and lifecycle campaigns in HubSpot and make ongoing website updates using the CMS. Stand up reporting across ad platforms, HubSpot, and Salesforce to tie spend to pipeline, and partner with sales and RevOps on funnel metrics and attribution. Adopt new martech and AI tooling quickly, using AI natively in daily workflows. This hands-on generalist role requires onsite presence Tuesday through Thursday at the New York office.
Required Qualifications
- 5–8 years in growth / demand gen
- ideally B2B SaaS
- Proven hands-on performance marketing across Meta, Google, and LinkedIn
- Hands-on SEO experience (technical + content)
- familiarity with tools like Semrush or Ahrefs
- Understanding of how AI search surfaces content and how to optimize for it (AEO/GEO)
- Strong HubSpot skills (email builds, workflows, segmentation)
- Salesforce familiarity
- Comfort making website edits (CMS; basic HTML/CSS)
- Demonstrated ability to learn new systems fast and work AI-first
- Analytical, self-directed, comfortable owning outcomes as an individual contributor
- Note: This position requires working onsite at our New York office Tuesday through Thursday
- This position is open to candidates who are authorized to work in the posted location
Desired Qualifications
- Experience marketing to finance / FP&A or technical buyers
- Familiarity with HockeyStack, attribution tooling, or SQL
- basic HTML/CSS
- Salesforce familiarity a plus
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