Senior Marketing Data Specialist
On-siteFort Wayne, Indiana, United States
Job Summary
Lead analysis, interpretation, and visualization of complex marketing data to drive data-informed decisions and uncover insights that optimize performance. Manage daily marketing intelligence activities by collecting and organizing data from multiple sources, conducting advanced statistical analyses, and developing reports and dashboards using SQL, Looker Studio, and Tableau. Collaborate with cross-functional teams to ensure seamless data integration, reporting automation, and performance monitoring while defining data requirements and supporting technology implementation. Write technical memos documenting data processing decisions, analyze research findings for stakeholders, and mentor junior analysts to uphold data governance best practices.
Required Qualifications
- Bachelor's degree in statistics, mathematics, economics, education, social sciences, or related fields
- 7 years of experience in marketing data analytics
Desired Qualifications
- Master's degree
- healthcare experience
- Experience with CPD platforms
- CRM systems
- Google Analytics
- Tableau
- SQL
- Python
- other data automation, integration and visualization technologies
- strong problem-solving skills
- a strategic mindset
- the ability to translate complex data into actionable business insights
- Must be able to lead activities
- collaborate effectively with other marketing/communications leaders
- Ability to create, restructure, and manage large datasets, files, and systems
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