Senior Marketing Cloud Developer
$95,000–$113,000 year
HybridToronto, Ontario, Canada
Job Summary
Design, develop, and maintain scalable marketing solutions across Salesforce Marketing Cloud, Account Engagement, and Data Cloud with minimal supervision. Build and optimize automations using SQL, AMPscript, SSJS, and APIs to orchestrate personalized cross-channel journeys and activate customer lifecycle insights. Architect multi-channel customer journeys, manage consent frameworks, and configure lead scoring and engagement rules. Own complex end-to-end workflows involving multi-system dependencies and high-risk customer impacts while translating business requirements into technical solutions. Partner across marketing, data, and technology teams to deliver measurable outcomes through platform architecture and governance.
Required Qualifications
- Bachelor's degree in Computer Science, Information Systems, Engineering, Marketing Technology, or a related field
- Minimum 5 years of hands-on, independent Salesforce Marketing Cloud development experience delivering complex implementations
- Expertise in AMPscript, SSJS, SQL, Journey Builder, Automation Studio, CloudPages, Contact Builder, and triggered sends
- Experience with lead scoring, grading, Engagement Studio, automation rules, and CRM synchronization
- Strong understanding and working experience of data modeling, segmentation, and audience activation strategies
- Proficient in HTML/CSS, JavaScript, REST/SOAP APIs, JSON/XML, version control, ETL processes, and CRM architecture
- Ability to translate business requirements into scalable technical solutions, defines approach, drives execution, and resolves ambiguity with minimal oversight
- Highly attention to detail with strong documentation, communication, time-management and problem-solving discipline
- Experience with Salesforce Account Engagement (Pardot) and Salesforce Data Cloud
- Proven experience delivering enterprise-grade marketing automation implementations independently
- Experience in the payments industry
Desired Qualifications
- Salesforce Marketing Cloud Developer certification
- Salesforce Administrator certification
- Salesforce Data Cloud Consultant certification
- Pardot Specialist or Consultant certification
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