Senior Marketing Analyst, Strategy & Analytics
RemoteCanada
Job Summary
Analyze marketing data, build models, and test hypotheses to inform decisions across paid search, organic search, and Generative AI channels. Define independent metrics, measure channel performance, and diagnose root causes to develop actionable recommendations for marketing leaders. Create Tableau reports and SQL scripts while mapping data flows from acquisition to revenue generation. Leverage AI tools to automate workflows and evaluate emerging search impacts. Build and maintain data infrastructure by integrating Google Analytics, Search Console, and Ads. Work closely with stakeholders to prioritize competing requests and balance diverse priorities.
Required Qualifications
- Bachelor's degree
- 5+ years of experience in data analysis, analytics, or business intelligence
- 2+ years of experience within general consulting or an analytical operations function
- Demonstrated experience analyzing SEM (paid search), SEO (organic search), and Generative AI / AI-driven search channels
- Both a strong background in math, science, finance, engineering, or statistics and deep business insight
- Experience with BI tools (Tableau, Qlik, PowerBI, etc.)
- Proficiency in SQL
- Hands-on experience using Generative AI tools such as Claude, Gemini, or ChatGPT to support analysis, automation, and reporting
- Experience with exploratory data analysis, prototyping, testing hypotheses, performing root cause analyses, modeling business processes, building forecasts, creating predictive models, defining metrics, and/or measuring marketing performance
- Track record of linking data and analytics to marketing strategy, financial performance, and operations to drive real impact
- Proven ability to manage diverse stakeholders and balance multiple, conflicting priorities in a fast-moving environment
- Ability to explain complex issues simply and intuitively, and willingness to challenge assumptions, communicate limitations, and flag blind spots
- Strong technical background particularly when it comes to marketing data infrastructure and Google products (Google Analytics, Google Search Console, Google Ads)
- Ability to master marketing processes of diverse nature
- Outstanding written and verbal communication skills
- Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts
- World-class individual contributor
- Must be a world-class individual contributor to thrive at Toptal
- You will not be here just to tell other people what to do
- This is a remote position
- We do not offer visa sponsorship or assistance
- Resumes and communication must be submitted in English
Desired Qualifications
- Advanced degrees and/or MBA
- Proficiency in R, Python, or MATLAB
- Working knowledge of probability and statistics
- Experience with process improvement
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