(Senior) Marketing Analyst (m/f/d) - Berlin
On-siteBerlin, State of Berlin, Germany
Job Summary
Conduct deep-dive analyses, troubleshooting, and actionable recommendations to optimize the end-to-end customer lifecycle strategy. Analyze customer data to identify trends, churn risks, and opportunities for enhancing engagement while developing advanced customer segmentations. Contribute to the implementation of next-generation marketing tech by designing, testing, and deploying AI-driven projects and agentic workflows. Help stakeholders track marketing metrics and build dashboards to evaluate campaign performance and complex multi-channel automations. Maintain a proactive eye on analytics processes, data quality, and data sources/tools. Support targeted campaigns across multiple channels using SQL, R, or Python.
Required Qualifications
- Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus
- An analytical mindset and the ability to handle database queries yourself (i.e. in SQL, R, Python, etc.)
- You understand how to engage and influence decision makers through data visualisation & storytelling using BI tools like Tableau
- Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels
- Strong communication and interpersonal skills as well as excellent written and spoken English
Desired Qualifications
- A plus, not a must - Hands on experience with predictive modeling (e.g., churn prediction, LTV forecasting, or propensity modeling) to fuel advanced segmentations
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