Senior Manager- Vertical Marketing
On-siteNorth Canton, Ohio, United States
Job Summary
Lead vertical and Key Account strategy development by translating market, customer, and competitive insights into actionable where-to-play and how-to-win choices. Manage a small team of Vertical Market Insights Specialists, overseeing workstream assignments, coaching, and capability building in proprietary strategy frameworks. Orchestrate cross-functional alignment across Product, Commercial, Operations, and Regional teams to define activation plans, prioritize opportunities, and resolve tradeoffs. Create executive-ready materials and present strategic implications to senior stakeholders to drive resource focus and growth execution.
Required Qualifications
- Bachelor's degree in Business, Economics, Engineering, Marketing, or related field
- 7+ years of experience in B2B strategy, marketing, product management, business development, consulting, or a related commercial role
- Experience leading strategy development, market activation planning, or growth initiatives in complex B2B markets
- Demonstrated ability to manage and develop team members, including coaching, workstream direction, feedback, and capability building
- Experience applying and improving structured frameworks, methodologies, or playbooks to identify opportunities, shape strategic choices, and drive growth
- Strong analytical, synthesis, storytelling, communication, and collaboration skills
- Strong stakeholder management skills, with experience aligning cross-functional and senior stakeholders around strategic choices, tradeoffs, and execution priorities
- Proficiency in Excel and PowerPoint
- Ability and willingness to travel for customer interviews, field research, internal working sessions, and stakeholder alignment
Desired Qualifications
- MBA or advanced degree
- Industrial market experience
- Experience with Power BI, survey tools, CRM data, or other analytical platforms
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