Senior Manager, Strategic Events & Field Marketing
Remote · Atlanta, Georgia, United States
Job Summary
Senior Manager leads Albert’s event marketing function, defining and owning event strategy across executive roundtables, field programs, and strategic conferences; builds an annual event calendar aligned to pipeline targets; establishes success metrics for pipeline, account engagement, and ROI; executes end-to-end event programs (venue selection, vendor management, budget, logistics, run-of-show, onsite experience); partners with ABM and Sales to drive qualified attendance and deal progression; collaborates with Product Marketing and Content to shape event themes and speaking engagements; builds the event marketing function from the ground up with processes, playbooks, and vendor ecosystems; integrates events into broader GTM campaigns with cross-functional teams; requires 7–10+ years of experience in event marketing or related fields and a track record of driving measurable outcomes such as pipeline and deal acceleration.
Required Qualifications
- 7–10+ years of experience in event marketing, field marketing, ABM, or integrated GTM programs at a B2B technology company
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