Senior Manager, Social Media and Digital Content
$171,400–$257,000 year
On-sitePalo Alto, California, United States
Job Summary
Own and drive social media strategy end-to-end, setting vision, priorities, and roadmap to increase followers, reach, and engagement across core channels. Drive innovation by applying new technology, platforms, and macro trends to strategic plans while expanding the fan base into brand advocates. Build influencer programs, standardize tracking methodologies, and set prioritization for video and YouTube content from concept through distribution. Mentor the team to elevate culturally relevant concepts, maintain cross-functional alignment for company-wide campaigns, and explore new channels to grow social reach. Partner with senior leadership to amplify thought leadership and navigate sensitive moments with Legal and Comms teams.
Required Qualifications
- 8+ years experience leading social media and brand awareness strategies
- ideally within B2B, enterprise AI, cyber, or technology sectors
- In-house experience
- Experience marketing to technical, CISO, or security-focused buyers
- ability to translate complex enterprise products into accessible, engaging content
- 5+ years of experience leading, building and managing social media teams
- clear vision for social that identifies new trends and turns them into creative ideas
- Proven track record of growing a large social media presence (1m+ followers)
- success measured not just by follower growth but cultivating engagement quality and share of voice among relevant technical/business audiences
- Strong digital /social agency acumen
- background leading and partnering with agency teams
- motivating and enabling them to extend in-house campaigns and key initiatives
- know how and when to strategically integrate AI tools to scale creative content
- understand audiences
- maximize campaign performance across social media channels
- Conversant in social listening and analytics
- monitor sentiment, competitors, and industry conversations
- turning what surfaces into content and engagement decisions
- strategic problem solver
- track record of influencing players across large organizations
- bias for action
- results-oriented mindset
- Broad experience including brand identity, content strategy and development, video, and paid social media
- experience setting strategy and prioritization for video/YouTube content
- cultivating community-first platforms like Reddit
- Strong organizational, planning, and project/campaign management skills
- ability to work in a deadline driven, fast-paced environment
- highly organized and detail-oriented
- Excellent communication and presentation skills
- Confident at leading a dynamic team
- comfortable managing interdepartmental communications
- Must have a deep understanding of digital data and analytics tools
- partnering closely with analytics/insights functions
- translate social performance into broader KPIs
- Experience working directly with C-Suite
- driving growth and thought leadership on executive-owned channels
- ghostwriting
- platform strategy for senior leaders
- Experience navigating social and digital response during sensitive or high-visibility moments
- security incidents
- industry news cycles
- competitor events
- close coordination with Legal and Comms teams
Desired Qualifications
- experience working directly with C-Suite on driving growth and thought leadership on executive-owned channels, including ghostwriting and platform strategy for senior leaders
- Experience navigating social and digital response during sensitive or high-visibility moments, security incidents, industry news cycles, competitor events, with close coordination with Legal and Comms teams
- Continually explore new channels for Rubrik to use to grow our social media reach
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