Senior Manager, Sales & Marketing Strategy (SA/WA/NT)
HybridAdelaide, South Australia, Australia or Perth, Western Australia, Australia
Job Summary
Interpret audience and purchasing behaviour data, sales trends, and web analytics for each venue or promoter in your portfolio to translate findings into actionable strategies that maximise ticket sales and yield. Own a portfolio of contracted venue and promoter relationships as the primary strategic point of contact, building trusted advisor relationships and maintaining account plans that track strategy, performance, and forward opportunity. Identify opportunities to expand contracted scope within your existing portfolio, championing the full TEG marketing, media and intelligence capability stack, and referring larger or more complex opportunities to the right team. Work closely with Ticketek Marketing, TEG Media and TEG Intelligence to ensure strategies are deliverable and feed client insights back into product development. This role is based in Adelaide or Perth with a focus on retention and value maximisation within the existing client base.
Required Qualifications
- 5+ years in a sales, marketing strategy or account management role
- strong data or analytics component
- experience within ticketing, entertainment, media or events
- Strong working knowledge of audience/purchasing behaviour data
- sales trend analysis
- web analytics
- ability to translate data into practical, client-facing strategy
- Strong client relationship management skills
- ability to act as a trusted advisor to venue and promoter stakeholders
- working understanding of pricing and yield optimisation concepts
- Ability to work across multiple capability teams (marketing, media, data)
- strong understanding of data privacy obligations relevant to client and consumer data handling
Desired Qualifications
- Experience commercialising data products or data-driven marketing solutions
- affiliate/partner channel marketing exposure
- familiarity with pricing/yield optimisation tools
- existing relationships within the venue and/or promoter landscape
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