Senior Manager, Regional Social Media Marketing & Community
HybridIrvine, California, United States
Job Summary
Lead regional social activation and creator strategy across the Americas, building programs that connect Sandisk to consumer moments from product launches to cultural tentpoles. Develop creator and influencer partnerships tailored for gaming, lifestyle, and consumer audiences, while growing engagement through content rooted in consumer insight. Represent the Americas social media function within the Consumer Business, partnering with regional marketing, events, and sales teams to execute integrated campaigns. Track, measure, and report performance against established KPIs to optimize strategy and manage program budgets and partnership contracts. Serve as the main point of contact for regional ambassadors, ensuring creators receive clear brand messaging and product guidance.
Required Qualifications
- Bachelor's degree in marketing, business, or a related field
- 10+ years of experience in social media, creator marketing, within a consumer brand or fast-paced consumer products environment
- Experience leading consumer brands where relevance, story, and audience connection matter
- A strong understanding of creators, gamers, and digital culture
- Experience managing teams and influencing across functions and regions
- Comfort working across North America and Latin America with cultural awareness and precision
- Familiarity with digital marketing tools, analytics platforms, and retail activation strategies
- Strong analytical and commercial judgment
- Experience working across global brands and multicultural teams
- Multilingual capability, or experience working across diverse regional markets
- Strong understanding of regional consumer behavior and market dynamics
- A thoughtful, modern leader who knows how to balance strategy, creativity, and execution
Desired Qualifications
- A customer-first mindset with a focus on creating thoughtful and relevant experiences
- Strong leadership skills, including teamwork, flexibility, and creative problem solving
- Confidence working across functions and influencing at all levels of the organization
- Comfort working quickly, adapting to change, and rolling up sleeves when needed
- Strong business judgment and sound decision-making
- Ability to interpret data and turn it into clear, business-focused recommendations
- Experience presenting to executive audiences
- Strong organizational, interpersonal, and project management skills
- Ability to navigate ambiguity and help teams move forward with clarity
- High emotional intelligence and strong self-awareness
- Comfort with change management and process improvement
- A bias for action
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