Senior Manager, Publicity
On-siteSeoul, Seoul, South Korea
Job Summary
Lead publicity strategy and execution for Korean and Japanese Disney+ Original titles across the APAC region, developing integrated plans with local market teams, studios, and external agencies. Manage media activities including press conferences, talent publicity tours, press junkets, and content showcases to maximize title visibility and awareness. Collaborate with global PR, Content Marketing, Brand, and Studio teams to localize strategies while ensuring consistent messaging, and partner with filmmakers and media partners throughout the campaign lifecycle. Identify regional opportunities to optimize resources and increase content impact, providing strategic counsel based on market insights and audience trends. Guide teams by aligning business strategies with company-wide goals and share post-campaign learnings across APAC.
Required Qualifications
- Native-level fluency in both Korean and English
- Excellent written and verbal communication skills
- Experience leading title publicity campaigns within the entertainment, media, streaming, or studio industry
- Proven experience developing and executing integrated publicity strategies and plans for film, television, or streaming content
- Strong collaboration and stakeholder management skills
- Experience in working with regional and global stakeholders across multiple markets
- Strong understanding of the Korean and Japanese media landscape and entertainment industry
- APAC experience
- Experience managing external talent agencies, PR agencies, media partners, and vendors
- Experience in planning and executing press junkets, talent tours, festivals, and other publicity activities
- Demonstrated ability to manage multiple high-profile campaigns simultaneously in a fast-paced environment
- Strong organizational and project management skills
- Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field
- 10+ years of experience in publicity, communications, entertainment marketing, or related fields
- 3+ years of management experience leading teams or first-line leaders
- Strategic thinking and prioritization capabilities
- Demonstrated capability as a mentor and people leader
Desired Qualifications
- Experience working with regional and global stakeholders across multiple markets, including local publicity/marketing teams and central partners
- Experience in the Korean and Japanese media landscape and entertainment industry
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