Senior Manager, Product Marketing (Temporary)
$182,853–$203,424 year
HybridNew York, United States
Job Summary
Develop ideas and campaigns that help players understand, discover, and use key product features for new games and evolving product experiences. Build and own go-to-market strategy from ideation to launch in partnership with the Executive Director of Marketing, Games, while consulting on UX research sprints and optimizing processes across product, design, and data teams. Analyze campaign performance to recommend next steps and lead product-focused storytelling with partners in editorial and creative. Identify opportunity areas independently and advocate for the product marketing discipline within the Games team. This temporary hybrid role in New York City requires three days per week in the office.
Required Qualifications
- 7+ years of related experience in marketing, product marketing or product management
- at least 2 years of insights-driven go-to-market experience
- Experience driving go-to-market strategies for product and feature launches
- an understanding of how brand strategy connects to product marketing output
- Interpret and organize data and identify actionable insights
- Familiarity planning and running A/B tests and drawing key learnings from analytics reports and dashboards
- Familiarity with the product-development life cycle
- direct experience operating within product-led teams and with technology partners
- Proven experience with cross-functional collaboration and working with a diverse array of stakeholders
- This is a temporary hybrid role based in our New York City headquarters
- You can typically expect to come into the office 3 days per week
Desired Qualifications
- Digital subscription and mobile app experience
- Experience conducting competitive and category research to inform positioning and go-to-market plans
- Interest in The New York Times and New York Times Games
- Operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities
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