Senior Manager, Product Marketing
$160–$190,000 year
RemoteUnited States
Job Summary
Lead and champion innovation pipelines across multiple biotics categories, prioritizing high-impact product launches that push boundaries. Own the commercialization journey end-to-end—from initial concept and positioning to packaging, merchandising, consumer validation, and GTM execution. Build data-driven business cases that pinpoint category whitespace, establish strategic pricing, and drive sharp forecast modeling. Partner closely with Innovation and R&D to translate breakthrough science and complex technical features into compelling, accessible storytelling. Craft bold product positioning, claims, and messaging alongside cross-functional teams, ensuring total alignment with our brand ethos. Guide core brand messaging to deliver a seamless, elevated consumer experience across all touchpoints. Provide strategic vision for marketing and channel leads across GTM rollouts and lifecycle management to guarantee market impact. Analyze market and competitive dynamics to uncover emerging trends and turn them into major growth opportunities.
Required Qualifications
- 8+ years of B2C product marketing and brand management experience
- Experience in VMS
- Experience in nutraceuticals
- Experience in specialty ingredients
- Proven retail execution
- Ability to lead and champion innovation pipelines across multiple biotics categories
- Ability to prioritize high-impact product launches
- Ability to own the commercialization journey end-to-end
- Ability to build data-driven business cases
- Ability to establish strategic pricing
- Ability to drive sharp forecast modeling
- Ability to partner closely with Innovation and R&D
- Ability to translate breakthrough science and complex technical features into compelling, accessible storytelling
- Ability to craft bold product positioning, claims, and messaging
- Ability to guide core brand messaging
- Ability to provide strategic vision for marketing and channel leads
- Ability to analyze market and competitive dynamics
- Ability to uncover emerging trends
- Ability to turn trends into major growth opportunities
- Ability to manage budgets
- Ability to manage pricing
- Ability to manage forecasting
- Ability to dive deep into performance analytics
- Ability to champion the voice of the consumer
- Ability to unify cross-functional teams across science, creative, and business functions
- Ability to collaborate seamlessly with R&D, regulatory, sales, and product teams
- Ability to translate intricate scientific concepts into captivating, high-impact marketing messages
Desired Qualifications
- Probiotic experience
- International expansion experience
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