Senior Manager, Product Marketing – CRM for Banking
$165,500–$289,600 year
RemoteUnited States
Job Summary
Own the product narrative for ServiceNow's Banking CRM, developing crisp messaging that connects AI, data, and workflow capabilities to outcomes for banking buyers. Drive release cycles by partnering with product management to translate new banking features into market-ready content that moves pipeline. Create positioning frameworks and proof points that empower sales teams to win against traditional CRM platforms and AI-native entrants. Support active banking sales cycles with expert positioning during demos, workshops, and executive briefings, while monitoring the competitive landscape to maintain clear differentiation. Synthesize market signals using AI-powered research to articulate how ServiceNow orchestrates compliant, end-to-end banking work across front, middle, and back offices.
Required Qualifications
- 7+ years in B2B product marketing or industry marketing
- meaningful exposure to banking, financial services technology, CRM, customer service, or operations platforms
- Proven experience in product marketing
- Positioning frameworks
- messaging hierarchies
- launch planning
- sales enablement
- competitive analysis
- customer stories
- Real familiarity with banking
- understanding of how customer journeys cross retail and commercial banking
- understanding of contact centers
- understanding of branch and relationship-management teams
- understanding of middle- and back-office operations
- knowledge of KYC/KYB
- knowledge of disputes
- knowledge of fraud
- knowledge of complaints
- knowledge of onboarding
- knowledge of servicing
- knowledge of payments
- knowledge of cards
- knowledge of deposits
- knowledge of loans
- knowledge of treasury operations
- knowledge of regulatory controls
- A track record of partnering with product, sales, solution consulting, and industry go-to-market teams to drive pipeline and adoption
- ability to measure success in deals influenced, seller activation, sales cycles accelerated, and market impact
- The ability to make complex banking technology feel simple
- ability to translate an AI-native platform, banking data model, workflows, integrations, and embedded controls into a concise story for an executive buyer
- AI is already central to how you work
- ability to prove AI usage
- You've rebuilt your workflow around AI tools in the last 12 months
- AI used for Research
- AI used for drafting
- AI used for competitive monitoring
- AI used for asset creation
- AI used for release content
- ability to speak specifically to what changed, what you stopped doing manually, and how it made your output better and faster
- You think in systems, not one-off tasks
- ability to build AI-assisted workflows that your whole team can run
- Repeatable, scalable, and high-quality output is the standard you hold yourself and others to
- Strong cross-functional instincts
- effectiveness influencing product managers, field sales leaders, and demand generation teams without direct authority over any of them
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.