Senior Manager- Performance Marketing
On-siteBengaluru, Karnataka, India
Bengaluru, Karnataka, IndiaOn-siteFull TimeSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Plan, execute, monitor, and optimize paid marketing campaigns across Google Search, Display, social media, and YouTube channels. Conduct keyword research and content gap analyses to drive traffic, generate leads, and increase pipeline velocity. Measure campaign performance against ROI and KPIs, providing actionable insights to the team. Perform A/B testing and derive insights to drive constant funnel optimization. Requires 5-7 years of B2B SaaS experience, proficiency in Google Analytics, SEMRush, and Data Studio, and a strong understanding of the SaaS lead cycle. This is an individual contribution role based in Mumbai.
Required Qualifications
- 5-7 years of relevant experience in performance marketing in a B2B SaaS environment
- Deep experience in the hands-on running of multiple paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, Adroll
- Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, SEMRush
- Data analysis & metrics-driven. Proficient in carrying out quick analysis to figure out what's going wrong and how to fix issues
- Understanding of a typical SaaS Lead Cycle - From Lead to Opportunity to Deal Closure
Desired Qualifications
- Experience in managing campaigns for MENA or LATAM market
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