Senior Manager, Paid Social B2B
$84,000–$100,000 year
RemoteUnited States
Job Summary
Lead day-to-day social strategy development and activation for assigned B2B clients, translating buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages. Execute and optimize multi-stage funnel strategies including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting. Partner with analytics, paid search, and programmatic teams to deliver integrated demand generation programs while supporting measurement efforts tied to lead and pipeline indicators. Assist with new business efforts, including research, POV development, and pitch support, then prepare client-facing performance recaps that translate results into clear business implications. Stay current on platform updates across LinkedIn, Meta, Reddit, X, and other B2B environments to recommend opportunities for testing new features or targeting approaches.
Required Qualifications
- 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs
- Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics)
- Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists)
- Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar)
- Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences
- Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager
- Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients
- Bachelor's degree in Marketing, Business, Analytics, or a related field
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