Senior Manager, Paid Search
$115,500–$201,000 year
HybridBasking Ridge, New Jersey, United States
Job Summary
Lead paid search strategy, investment, and partner management for Verizon's Digital Marketing team, overseeing campaign development, bid strategy, and optimization across multiple units. Build relationships with external search partners and emerging technologies while scaling the in-house SEM operation. Drive decision-making on tech stack changes and deploy an AI strategy connecting consumers to commerce outcomes. Manage resources for SEM execution and lead a technically advanced team of search marketing professionals. Work hybrid, three days in-office, with a salary range of $115,500 to $201,000.
Required Qualifications
- Bachelor's degree or four or more years of work experience
- Six or more years of relevant experience required
- Marketer/agency/consultative services experience in SEM
- Experience leading a technically advanced team of search marketing professionals
- Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines)
Desired Qualifications
- Ability to manage projects across multiple stakeholders
- Exceptional communication skills
- Experience in search analysis and reporting
- Data visualization experience
- Fluency in data-driven targeting and reach strategy
- Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
- Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports
- Open to explore new methods of search strategy as consumer behavior adapts
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