Senior Manager, Paid Search
$115,500–$201,000 year
HybridNew York, United States or Basking Ridge, New Jersey, United States
Job Summary
Lead SEM functions for multiple Verizon units by developing campaigns, managing bids, and optimizing channel strategies. Scale the in-house search team, manage external search partners, and drive decisions on tech stack changes. Oversee campaign execution and resources while developing an AI strategy to connect consumers to commerce outcomes. Collaborate with the Digital Marketing Center of Excellence to evolve the SEM operation. Requires six years of experience in search marketing and leading technically advanced teams. Hybrid schedule with minimum three days in the office.
Required Qualifications
- Bachelor's degree or four or more years of work experience
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
- Marketer/agency/consultative services experience in SEM
- Experience leading a technically advanced team of search marketing professionals
- Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines)
Desired Qualifications
- Ability to manage projects across multiple stakeholders
- Exceptional communication skills
- Experience in search analysis and reporting
- Data visualization experience
- Fluency in data-driven targeting and reach strategy
- Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
- Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports
- Open to explore new methods of search strategy as consumer behavior adapts
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