Senior Manager, Paid Search Marketing - Corporate Las Vegas
On-siteLas Vegas, Nevada, United States
Job Summary
Develop and execute paid search campaigns across Google Ads (Search, Display, Performance Max) to drive ticket sales, table bookings, and brand visibility. Own keyword research, bid management, ad copy optimization, and Quality Score improvement while building campaign structures that eliminate cross-venue keyword cannibalization. Implement conversion tracking, monitor daily performance, and analyze search query reports to translate insights into actionable optimizations. Manage substantial budgets with accountability to ROAS targets and provide regular performance reporting to senior leadership. Collaborate with cross-functional teams on landing page optimization and A/B testing strategies. Requires 3–5+ years of digital marketing experience with expertise in Google Ads, GA4, and Google Tag Manager.
Required Qualifications
- Bachelor's degree in marketing, Communications, or related field
- 3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search
- Expert-level proficiency in Google Ads (Search, Display, Performance Max)
- Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement
- Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting
- Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation
- Proficient in Microsoft Office
- POS systems and Oracle knowledge
- Excellent communication and project management skills
- 21+ years of age
- Must have strong problem-solving skills
- Excellent written and verbal communication skills
- Ability to work under pressure and meet deadlines
- Must have good positive energy throughout the day
- Must be able to read the computer monitors and print legibly
- Must be able to sit and/or stand for extended periods of time
- Must be able to move quickly through work and set the pace in the office
- Must be able to push and lift up to 25 lbs
- Maintain a professional, neat, and well-groomed appearance adhering to Company standards
- Must be effective as part of a team
- Ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
- Ability to maintain a high level of confidentiality
- Ability to handle a fast-paced, busy, and somewhat stressful environment
- 5-25% Local Travel (United States)
- May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work
Desired Qualifications
- preferably within hospitality, nightlife, entertainment, or ticketed events
- Experience with Meta Business Manager and paid social campaigns
- Experience with Google Ads platform updates, algorithm changes, and industry best practices
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