Senior Manager, Paid Marketing
$100,000–$150,000 year
Remote · United States or US
United States or USRemoteFull Time$100,000–$150,000 yearMid LevelBachelors DegreeEnterprise
Type
Full Time
Level
Mid Level
Education
Bachelors Degree
Company size
Enterprise
Job Summary
Sallie's Education Services is seeking a Senior Manager of Paid Marketing to lead integrated marketing efforts across digital channels. Candidates should have a strong background in performance marketing, managing budgets, and optimizing campaigns. A Bachelor's degree is required, with a Master's preferred. This is a full-time position with no relocation assistance.
Required Qualifications
- 5+ years of experience in performance marketing with hands-on execution across paid search, social, and display
- Proven track record of managing paid media budgets and hitting acquisition and efficiency targets
- Experience overseeing affiliate or partner marketing programs
- Ability to analyze data and use insights to drive decision-making
- Deep understanding of audience segmentation, funnel optimization, and testing frameworks
- Ability to manage multiple priorities in a fast-paced, high-growth environment
- Proficiency in developing and presenting strategic plans and results to leadership
- Inherent bias for action and understand the need for speed and urgency.
- Proven track record of developing and implementing successful digital marketing strategies
Desired Qualifications
- Bachelor's degree in marketing, communications, or a related field
- Master's degree is a plus
- Background in lead generation or marketing in the education vertical
- Familiarity with marketing automation and audience targeting platforms
- Experience utilizing LTV models to drive value-based bidding
- Exposure to landing page testing, CRO, and SEO strategies
- Experience mentoring or managing junior team members
- Financial acumen and ability to understand P&L impacts
- A passion for exploring emerging platforms and technologies
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