Senior Manager of Public Relations, Events & Collaborations
$115,000–$150,000 year
HybridCalifornia, United States
Job Summary
Develop and execute integrated public relations strategies aligned with seasonal campaigns, product launches, and key business priorities. Lead earned media programs that increase brand awareness and generate meaningful press coverage across fashion, lifestyle, and culture. Build relationships with editors, journalists, and industry partners while managing annual budgets, agency partners, and vendor contracts. Oversee the strategy, planning, and execution of consumer events, retail activations, and national brand campaigns. Create immersive experiences that drive traffic, engagement, and loyalty, measuring success through attendance, earned media, and business performance. Identify and develop strategic collaborations with fashion, beauty, and lifestyle partners to expand reach and introduce the brand to new audiences. Partner cross-functionally with Marketing, Creative, Ecommerce, and Retail to deliver integrated campaigns that reinforce Torrid's position as the leading fashion destination for curve.
Required Qualifications
- 8+ years of experience in public relations, experiential marketing, integrated marketing, or brand partnerships, preferably within fashion, retail, beauty, or lifestyle brands
- Proven success leading integrated PR campaigns, consumer events, retail activations, and experiential marketing programs
- Experience developing strategic brand collaborations and partnership marketing initiatives
- Strong understanding of today's evolving media landscape, including traditional media, creators, influencers, social platforms, podcasts, live experiences, and emerging channels
- Demonstrated ability to build authentic relationships with media, creators, agency partners, and industry leaders
- Strong project management skills with the ability to manage multiple large-scale initiatives simultaneously
- Experience managing agencies, budgets, contracts, and vendor relationships
- Excellent communication, presentation, negotiation, and storytelling skills
- Analytical mindset with experience measuring campaign performance and optimizing results
Desired Qualifications
- Passion for community-building, inclusive fashion, customer experience, and cultural storytelling
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