Senior Manager of Digital Product & Operations
$75,000–$90,000 year
HybridSalt Lake City, Utah, United States
Job Summary
Own and evolve Cotopaxi.com's digital product roadmap, partnering with Engineering, UX/UI, Brand, and Merchandising to prioritize site enhancements and new functionality. Lead cross-functional initiatives from concept through launch, optimizing the customer journey, onsite search, and organic visibility across traditional and AI-driven discovery channels. Manage recurring eCommerce performance reporting, leveraging analytics and KPIs to identify trends and inform roadmap priorities. Evaluate the technology stack, manage vendor relationships, and establish scalable processes including SOPs, tagging systems, and team training to drive operational excellence. Support planning, forecasting, and budget management for digital product initiatives while ensuring alignment with broader business objectives.
Required Qualifications
- 6-8+ years of eCommerce, digital product, or site operations experience
- track record of leading digital product initiatives from strategy and planning through launch and optimization
- Strong eCommerce and digital product expertise
- experience using customer insights, analytics, and performance data to prioritize opportunities and improve digital experiences
- Proven project and process management skills
- ability to establish repeatable workflows
- ability to manage complex cross-functional initiatives
- ability to develop SOPs
- ability to deliver work on time and within budget
- Experience with SEO and emerging AI-driven search
- working knowledge of AEO/GEO
- working knowledge of how customers are discovering brands and products through generative search and AI-powered tools
- Technical fluency
- working understanding of HTML/CSS
- working understanding of JavaScript
- working understanding of jQuery
- ability to partner effectively with Engineering on digital products, integrations, and site functionality
- Experience managing technology vendors and external partners
- ability to build strong relationships
- ability to manage priorities
- ability to hold partners accountable to timelines, budgets, and business outcomes
- Strong analytical and problem-solving skills
- ability to identify trends
- ability to diagnose complex issues
- ability to turn data and insights into clear priorities and action
- Exceptional cross-functional collaboration and influence
- ability to build alignment
- ability to navigate ambiguity
- ability to move work forward without direct reporting authority
- A self-directed, curious, and solutions-oriented approach
- willingness to roll up your sleeves
- willingness to tackle challenges
- willingness to continuously look for ways to make things better
- A genuine connection to Cotopaxi's mission and values
- enthusiasm for building a business and digital experience that creates positive impact
- ability to work from Salt Lake City, Utah (Remote Work Available in MST or PST)
Desired Qualifications
- A genuine connection to Cotopaxi's mission and values
- enthusiasm for building a business and digital experience that creates positive impact
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