Senior Manager, North America Sales & Marketing
HybridLehi, Utah, United States
Job Summary
Develop and lead integrated go-to-market strategies for all North America product launches, promotions, incentives, and strategic initiatives. Oversee launch planning, campaign development, communications, audience segmentation, execution, and performance measurement. Partner with Product Marketing, R&D, Sales, and Executive Leadership to translate product innovation into compelling customer and field-facing campaigns. Lead efforts across multiple channels including email, social media, events, field communications, web, and mobile platforms. Oversee email marketing strategy, lifecycle marketing programs, SMS/MMS campaigns, and audience segmentation. Lead social media strategy and content development for North America channels. Identify opportunities to improve engagement, conversion, retention, and customer lifetime value. Collaborate with digital and e-commerce teams to optimize online customer experiences. Lead market communications strategy for customers, Brand Partners, and internal stakeholders. Develop communications, launch messaging, event communications, and field updates. Ensure all messaging aligns with brand positioning, regulatory requirements, and business objectives. Maintain strong collaboration across global and regional teams to ensure strategic alignment. Oversee marketing strategy for promotions, incentive programs, recognition initiatives, and major events. Support company-wide events including product launches, leadership conferences, conventions, and regional tours. Develop engagement strategies that increase participation, excitement, and business growth. Lead cross-functional teams to execute complex marketing initiatives from concept through launch. Drive operational excellence through project management, process improvement, and strategic planning. Align marketing initiatives with company sales objectives, incentive programs, and growth strategies. Develop field-facing tools, campaigns, training, and communications that support independent distributors and sales leaders.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 10+ years of experience in marketing, sales, or go-to-market strategy
- Direct sales industry experience
- Demonstrated track record of independently leading integrated marketing campaigns and product launches with measurable results
- Experience leading complex cross-functional initiatives in a fast-paced, matrixed environment
- Ability to translate business objectives into actionable marketing strategies that drive measurable results
- Deep knowledge of direct sales and network marketing business models
- Experience driving continuous improvement and marketing performance optimization
- Must be currently authorized to work in the United States on a full-time basis
Desired Qualifications
- MBA or advanced degree in Marketing or Business
- Experience with direct sales, network marketing, or field-based distribution models
- Multilingual or cross-cultural marketing experience across the US and Canada
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