Senior Manager, Membership Marketing
Remote
Job Summary
Develop the marketing strategy for membership acquisition, engagement, and retention while improving renewal rates and reducing churn. Build and optimize scalable lifecycle campaigns covering onboarding, engagement, renewal, winback, and reactivation, then plan and execute integrated campaigns across email, web, and digital channels. Analyze engagement trends and churn drivers to inform strategy, implement testing frameworks to measure impact, and track key metrics. Develop audience segmentation strategies based on behavior and tenure to deliver targeted messaging, and collaborate closely with Membership, Product, and other teams to align on strategy and execution. Evaluate and pilot new channels and tactics to increase engagement and support go-to-market strategies for evolving offerings.
Required Qualifications
- Develop the marketing strategy for membership acquisition, engagement, and retention
- improving renewal rates
- reducing churn
- increasing lifetime value
- Translate business goals into clear lifecycle strategies and marketing plans
- Build and optimize scalable lifecycle campaigns
- including onboarding
- engagement
- renewal
- winback
- reactivation
- Plan and execute integrated campaigns across email, web, and digital channels
- Own campaign calendars, timelines, and execution from concept through launch
- Analyze engagement trends and churn drivers to inform strategy and priorities
- Implement testing frameworks (A/B testing, control groups) to measure impact and improve performance
- Track and report on key metrics, including retention, renewal, and campaign effectiveness
- Develop audience segmentation strategies based on behavior, tenure, and engagement
- Deliver targeted, relevant messaging across lifecycle stages
- Continuously improve personalization and communication effectiveness
- Collaborate closely with Membership to improve the end-to-end member experience
- Align with Product and other teams on strategy, messaging, and execution
- Evaluate and pilot new channels and tactics (e.g., SMS, push) to increase engagement
- Support go-to-market strategy for new or evolving membership offerings
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