Senior Manager - Marketing Strategy
$105,000–$201,000 year
HybridCary, North Carolina, United States or New York, United States
Job Summary
Develop and manage customer retention and churn reduction strategies using data-driven insights and targeted offers. Build business cases to support investment in retention initiatives and secure financial approvals from leadership. Track campaign performance, analyze complex datasets to distill actionable insights, and refine communication strategies based on Sales and field feedback. Lead strategic analysis for marketing/sales teams, craft executive presentations, and act as a conduit between Business Intelligence, Finance, and Martech to align on goals. Conduct problem-solving analysis to aid CRM communications and drive base strategies across Business Markets, GE, and Public Sector segments.
Required Qualifications
- Bachelor's degree or four or more years of work experience
- Six or more years of relevant experience required
- Experience with marketing analytics and driving actionable insights
- Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels
- A Master's degree in Marketing, Business Administration (MBA), Communications, or a related field
- Telecom or device marketing experience
- Experience analyzing large datasets to derive actionable insights
- Familiarity with tools such as Google Analytics, CRM software, or data visualization platforms like Tableau
- Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc)
- Strong written and verbal communication skills
- Hybrid role with a defined work location that includes working from home and a minimum of three days per week in the office
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