Senior Manager, Marketing Portfolio and Analysis
$138,000–$210,000 year
Remote · San Francisco, California, United States or US
Job Summary
We are seeking a strategic, data-driven marketing leader as a Senior Manager, Portfolio & Analysis to oversee portfolio management, performance insights, and investment optimization across U.S. performance marketing programs. Responsibilities include unifying marketing efficiency views, guiding budget deployments across channels, developing scalable reporting, optimizing spend, conducting analyses to evaluate channel performance, and collaborating cross-functionally to ensure data integrity. Required skills include advanced proficiency in Excel/Google Sheets, strong experience with data visualization tools, and familiarity with Salesforce and marketing data structures.
Required Qualifications
- 8+ years of experience in performance marketing, marketing analytics, or growth finance, ideally within B2B SaaS or fintech
- Proven success in building detailed, streamlined and scalable models for optimizing for efficiency and pipeline outcomes
- Strong understanding of marketing funnel dynamics, from awareness to closed-won revenue
- Excellent communication and executive-presentation skills; able to influence cross-functional decision-making
- Deep comfort working with ambiguity, connecting disparate data sources, and building clarity through structure
Desired Qualifications
- Experience in a global marketing organization supporting multiple regions and segments
- Familiarity with MMM, incrementality testing, and marketing mix modeling methodologies
- Knowledge of data warehouse structures and ETL processes supporting marketing analytics
- Experience building or maintaining automated pacing and performance reporting tools
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