Senior Manager, Marketing Intelligence
$108,850–$177,000 year
HybridNew York City, New York, United States
Job Summary
Own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance. Serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation decisions. Develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews, while proactively identifying risks and opportunities in marketplace performance. Build scenario planning frameworks to pressure-test assumptions and monitor competitive dynamics, translating insights into actionable recommendations for marketing strategy and investment prioritization. Support Board-level and executive-facing materials with high rigor and discretion.
Required Qualifications
- 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field
- deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth
- experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments
- strong cross-functional leader who thrives as a connector across teams, building alignment and accountability across stakeholders
- exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments
- work in the office two days a week as part of our hybrid work model
Desired Qualifications
- experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field
- deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth
- synthesizing complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives
- proactive in identifying risks, data integrity issues, and performance shifts, and bringing a business-first mindset to solving ambiguous problems
- experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments
- strong cross-functional leader who thrives as a connector across teams, building alignment and accountability across stakeholders
- exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments
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