Senior Manager, Marketing & Communications AI Strategy & Transformation
$185,700–$259,300 year
RemoteUnited States or Warren, Michigan, United States
Job Summary
Develop and maintain a multi-year Marketing & Communications AI strategy explicitly linked to corporate priorities, defining strategic choices for growth, experience improvement, and risk reduction. Establish the functional AI operating model, including portfolio governance, decision rights, and guardrails for responsible use across brand integrity, data protection, and regulatory compliance. Align objectives and initiatives across the organization by translating enterprise KSIs into measurable outcomes, facilitating quarterly reviews, and ensuring initiatives reinforce one another without duplication. Research, identify, and scale high-value use cases spanning audience intelligence, content creation, and customer engagement, prioritizing opportunities based on customer value, feasibility, and time to value. Lead adoption and capability building through executive education, communities of practice, and a network of AI champions to create an AI-fluent organization.
Required Qualifications
- Bachelor's degree
- 12 years total experience
- 2+ years in AI expertise and strategy
- Leadership experience driving enterprise AI strategy, digital transformation, marketing transformation, communications transformation, customer experience, media, insights, or a related portfolio
- Demonstrated success translating enterprise strategy into measurable objectives and coordinated execution across multiple senior leaders
- Experience building an operating model, governance process, portfolio, or transformation office that spans functions and geographies
- Experience leading organizational change and adoption at scale, including communication, capability building, and process redesign
- Strong executive presence and the ability to influence senior leaders without relying on direct authority
- Demonstrated ability to make difficult prioritization decisions using data, customer insight, business judgment, and risk awareness
- Experience operating in a complex, global, highly regulated, or brand-sensitive environment
Desired Qualifications
- Experience in the automotive, mobility, technology, consumer, media, retail, or manufacturing industries
- Experience with agentic AI, generative AI, marketing technology, customer data platforms, marketing measurement, or content supply chains
- Experience working with public-company communications, executive communications, employee communications, or corporate affairs
- Experience partnering with enterprise technology, data, legal, privacy, cybersecurity, finance, procurement, and HR leaders
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