Senior Manager, Marketing
HybridDublin, Leinster, Ireland
Job Summary
Define and lead the commercial vision and execution strategy for assigned products and franchises across the Europe & International portfolio. Develop long-term brand strategies, portfolio plans, and commercial roadmaps while assessing market opportunities, competitive dynamics, and evolving healthcare environments. Lead annual brand planning processes and ensure alignment with corporate objectives. Ensure end-to-end marketing launch readiness for new product launches, develop launch strategies and positioning, and lead cross-functional launch planning. Optimize commercial performance through proactive risk identification and continuously evaluate market performance to recommend course corrections. Collaborate closely with Commercial Leads, Commercial Operations, Medical, Regulatory, Supply Chain, Finance, and Franchise Portfolio Managers to maximize product value throughout the lifecycle.
Required Qualifications
- Bachelor's degree
- Significant pharmaceutical or healthcare industry experience
- Proven success in strategic marketing, brand management, and commercialization
- Strong understanding of commercial operations, forecasting, analytics, and market access
- Experience working within complex cross-functional organizations
Desired Qualifications
- MBA
- Experience launching specialty and/or hospital products
- International business experience
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