Senior Manager Market Development, qPCR Consumables
$130,000–$194,950 year
On-sitePleasanton, California, United States or South San Francisco, California, United States
Job Summary
Lead global market development for qPCR consumables by setting strategic direction and executing integrated marketing programs across academic, pharma, and biotech segments. Develop and oversee product launch plans for new master mixes and assays while driving demand generation and monitoring competitive threats. Manage a team of three marketing professionals to refine positioning, value propositions, and go-to-market strategies that align with business objectives. Maximize ROI on campaigns through rigorous performance tracking and cost-efficiency improvements. Collaborate with product management and regional teams to identify new opportunity areas and deliver on revenue goals.
Required Qualifications
- Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in marketing with demonstrated success in strategic planning and execution
- 3+ years of people management experience leading teams
- Deep understanding of marketing fundamentals including segmentation, positioning, and integrated campaign development
- Strong analytical skills with ability to derive insights from market data and metrics
- Demonstrated success in digital marketing across multiple channels (web, social, email, search)
- Experience developing and executing successful product launches and go-to-market strategies
- Excellent project management abilities with track record of delivering results in matrix environment
- Outstanding written and verbal communication skills
- Proven ability to build relationships and collaborate across functions and geographies
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
- Strong business acumen with customer-centric mindset
- Ability to travel up to 25% as required
Desired Qualifications
- Preferred Fields of Study: Marketing, Business, Life Sciences, or related field
- Experience in life sciences, biotech, pharmaceutical or related scientific industries preferred
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