Senior Manager, Live Commerce
HybridLondon, England, United Kingdom
Job Summary
Own and lead the end-to-end live commerce strategy, from planning and production through to performance analysis and optimisation. Drive GMV targets for live shopping events across Shark Clean, Shark Beauty, and Ninja Kitchen while acting as the primary strategic partner to the LIVE agency. Own the product training relationship with the agency, ensuring hosts are true product experts briefed on features and USPs. Build and develop a high-performing live commerce team, setting clear goals and fostering a culture of creativity. Partner with Marketing, Sales Operations, Finance, and Demand Planning to align events with broader commercial and inventory objectives. Oversee the selection, briefing, and management of hosts, creators, and brand ambassadors for live activations. Establish best-in-class production standards, continuously testing formats and promotional mechanics. Monitor and report on live commerce KPIs including GMV, viewership, CVR, AOV, and engagement, translating data into strategic recommendations. Protect brand image and tone of voice across all LIVE content by setting clear standards and guardrails for the agency and hosts.
Required Qualifications
- Significant experience in live commerce, social shopping, or digital retail
- Proven track record of driving GMV at scale
- Strong leadership experience with the ability to build and inspire a team
- Deep understanding of live content production, creator ecosystems and audience engagement
- Commercial mindset with experience managing P&L, budgets and revenue targets
- Excellent cross-functional collaboration and stakeholder management skills
- Data-driven approach with the ability to interpret performance metrics and act decisively
- Exceptional communication and presentation skills
- Thrives in a fast-moving, entrepreneurial environment where things move quickly and innovation is encouraged
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