Senior Manager, Lifecycle Marketing (Temporary)
$148,574–$182,853 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Define the lifecycle marketing strategy for Games players, mapping journeys to deepen engagement and reduce churn across email, push, display, and other channels. Lead end-to-end execution of cross-channel programs from onboarding through win-back, partnering with product, growth, and data teams to design personalized experiences grounded in analytics. Own key metrics including retention, reactivation, and engagement, utilizing segmentation and predictive signals to inform targeting and optimize always-on flows. Collaborate with media, creative, and engineering partners to launch programs that balance performance goals with thoughtful player experience. This temporary hybrid role in New York City requires three days in-office weekly.
Required Qualifications
- 7+ years of experience in lifecycle marketing, CRM, retention marketing or related fields, with a track record of driving measurable improvements in engagement and retention
- Experience owning cross-channel lifecycle programs (email, push, and at least one additional channel such as display or in-app messaging) for consumer products or subscription services
- Strong analytical skills and comfort working with data to build hypotheses, design tests and interpret results
- Operate in cross-functional environments and collaborating with product, analytics, media partners and creative teams
- This is a temporary hybrid role based in our New York City headquarters, reporting to the Executive Director, Marketing, Games. You can typically expect to come into the office 3 days per week.
Desired Qualifications
- Experience with cohort and funnel analysis
- Interest in The New York Times and New York Times Games; prior experience with digital subscription, content, or mobile app products
- Demonstrated ability to operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities
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