Senior Manager, Lifecycle & Email Marketing | The Points Guy
$112,500–$130,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Design and manage always-on lifecycle journeys for welcome, onboarding, re-engagement, and loyalty program segments tailored to distinct audience behaviors. Build and refine segmentation strategy to personalize messaging based on engagement level and product affinity, partnering with content, design, and data teams to support current and upcoming product lines. Own performance reporting for lifecycle programs and lead A/B and multivariate testing across subject lines, send times, and journey logic to drive engagement and conversion. Bring genuine points, miles, and travel loyalty expertise to shape messaging that our rewards-savvy audience trusts. This hybrid role requires Tuesday through Thursday in NYC and remote work on Mondays and Fridays.
Required Qualifications
- 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing
- Proven experience building and managing multi-touch, segmented email journeys at scale
- Deep familiarity with major loyalty programs — airlines, hotels, and credit cards — and how loyalty mechanics (tiers, points earning/redemption, elite status) translate into effective lifecycle messaging
- Strong analytical skills — comfortable owning reporting and drawing insights from data, with hands-on skills in SQL, data visualization tools (e.g., Databricks, Looker, Tableau), and CDPs/data warehouses (e.g., Higtouch, Segment, mParticle, Snowflake) to pull and shape audience data beyond the ESP
- Statistical fluency for testing — you think in terms of significance, sample size, and test duration, and can translate results into a clear narrative that drives decisions, not just a report
- Rigorous about attribution — strong UTM discipline and a track record of tying marketing activity to downstream revenue
- Experience with major ESPs/marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar) — or comparable CRM/lifecycle systems experience and the ability to ramp quickly — with enough HTML/CSS fluency to troubleshoot rendering issues across email clients (Gmail, Outlook, Apple Mail) without waiting on a developer
- A track record of using segmentation and personalization to grow engagement and revenue
- Excellent collaboration skills — this role works cross-functionally with content, product, design, and data teams daily
- A builder's mindset: comfortable helping shape team direction while also staying hands-on with execution
- Based in or able to work from New York, NY
Desired Qualifications
- Strong passion for travel and the points/miles/loyalty world — you love maximizing redemptions, credit card perks, and benefits, and get energized helping our audience do the same
- A genuine passion for customer experience — you think about every email as part of the reader's relationship with our brand, not just a message to send
- A self-starter who takes ownership, follows through, and consistently delivers high-quality work without requiring constant oversight
- Curious and enthusiastic about learning new loyalty programs, destinations, and travel strategies
- A sharp data mindset — you make decisions based on what the numbers say, not gut feel alone
- Excited by new tech, especially AI and automation that drive smarter marketing
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