Senior Manager, Integrated Marketing
$110,000–$120,000 year
On-siteNew York, United States or Manhattan, New York, United States
Job Summary
Develop and execute integrated social, influencer, and digital marketing strategies to build brand equity and drive business growth across beauty and wellness categories. Own the end-to-end social and influencer strategy, leading annual planning, content calendars, and paid activations on platforms like Instagram and TikTok. Partner with cross-functional teams to shape campaign briefs, manage creator partnerships, and translate cultural trends into actionable marketing programs. Establish KPIs, analyze performance data, and optimize investments through a test-and-learn approach. Report directly to the Senior Director, Integrated Marketing, with a hybrid schedule of three days in the NYC office.
Required Qualifications
- 6–9+ years of experience in social media, influencer marketing, integrated marketing, digital marketing, or a related discipline, preferably within beauty, consumer, lifestyle, or CPG
- Proven experience developing and leading integrated social and influencer strategies that drive meaningful brand and business results
- Demonstrated ability to lead complex, cross-functional marketing initiatives from strategy through execution
- Deep understanding of social platforms, creator marketing, digital culture, and emerging consumer trends
- Strong network of creators and influencers and demonstrated experience building and scaling creator programs
- Experience managing paid social campaigns and understanding the relationship between organic, paid, earned, and owned media
- Strong creative instincts with demonstrated expertise in developing and evaluating platform-native, particularly short-form video, content
- Strong analytical capabilities and experience translating performance data into actionable business recommendations
- Experience managing external agencies, partners, and/or direct reports or junior team members
- Experience with social and influencer analytics platforms such as Dash Hudson, CreatorIQ, or similar tools
- Excellent communication, presentation, negotiation, and project management skills
- Ability to operate strategically while remaining highly hands-on and comfortable working in a fast-paced, entrepreneurial environment
- Passion for beauty, culture, social media, and the evolving creator ecosystem
- This role is based in NYC, and you will be expected in office 3 days a week, at minimum
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