Senior Manager, Integrated Marketing
$132,900–$212,600 year
On-siteConcord, North Carolina, United States
Job Summary
Lead the development and implementation of strategic marketing communications plans for the Advanced Diagnostics portfolio, driving annual communications planning and budget management. Create and oversee high-impact messaging, content, and collateral, including thought leadership and sales enablement materials, while partnering with Global and Regional Marketing to activate omnichannel campaigns. Own agency partnerships for creative development and media planning, ensuring alignment with brand identity and business objectives. Facilitate stakeholder dialogue to optimize budget expenditures and define KPIs to measure campaign effectiveness across awareness and lead generation. Serve as the central connection between Marketing and Medical/Legal/Regulatory teams to ensure compliance for all promotional activities and support key product launches. Manage conference and tradeshows support while leveraging customer insights to continuously improve messaging strategy.
Required Qualifications
- Bachelor's degree in marketing, communications, life sciences, or related field
- At least 8 years of experience in marketing communications, content strategy, digital marketing, or related discipline
- Agency experience in either/or media buying/planning or account management- required
- Proven ability to lead the development and execution integrated communications strategies that drive measurable business outcomes
- Successful execution of omni-channel campaigns
- Experience translating scientific or technical information into customer-relevant messaging
- Strong cross-functional collaboration and stakeholder management skills
- Strategic thinker with a strong ability to connect messaging to business objectives
- Collaborative leader who can influence across functions
- Ability to adapt and perform in a global matrixed environment
- Minimum of 4 days of in-office presence per week
- Proof that you are fully vaccinated against COVID-19
Desired Qualifications
- Experience in life sciences, diagnostics, or healthcare marketing
- Familiarity with regulated environments and scientific communications
- Experience supporting product launches and complex portfolio messaging
- Background in digital content strategy and omnichannel communications
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