Senior Manager, Growth Marketing
On-siteBengaluru, Karnataka, India
Bengaluru, Karnataka, IndiaOn-siteFull TimeSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Own the growth funnel from discovery through signup, first API call, habitual usage, and paid conversion. Drive acquisition across search, content, community, and paid channels while growing developer adoption and API usage. Improve activation by reducing time to first value and design onboarding and lifecycle interventions. Run continuous experimentation across acquisition, activation, conversion, and retention to scale what works. Own growth economics including CAC, payback, and LTV, and define metrics to make performance visible. Build AI-native workflows to compress cycles and operate a highly leveraged growth motion.
Required Qualifications
- 7–10 years of experience in growth marketing
- hands-on ownership of a PLG or self-serve funnel
- Track record of growing acquisition, activation, conversion, and revenue with quantified outcomes
- Strong hands-on understanding of both search/discoverability and paid acquisition
- Experience building content, community, SEO, or product-led growth loops that drove meaningful adoption
- Strong experimentation discipline
- ability to design, run, analyse, and act on experiments rigorously
- Comfort with analytics and instrumentation
- ability to define metrics, pull data, diagnose funnels, and understand CAC, payback, and LTV
- Experience marketing to developers or technical buyers
- Comfortable operating across both product and marketing surfaces
- Fluent in modern AI tools across research, creative, content, analytics, and growth workflows
Desired Qualifications
- Experience growing an API, SDK, developer product, or open-weight/open-source model
- Deep familiarity with SEO, AI-powered search, and LLM discoverability
- Experience with lifecycle, retention, and conversion-rate optimisation
- Experience building a growth motion from scratch at a founder-led or early-stage company
- Familiarity with a self-serve developer motion and an enterprise sales motion running side by side
- Experience managing or mentoring growth, lifecycle, SEO, content, performance, or analytics contributors
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