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HelloFresh1 week ago

Senior Manager, Growth Marketing & Partnerships (GC&F)

$147,000–$170,000 year

On-site · New York City, New York, United States

Type
Full Time
Level
Senior Level
Education
Bachelors Degree
Company size
Enterprise
Industry
E-commerce

Job Summary

Senior Manager, Growth Marketing & Partnerships on the Gift Card & Flyers team supporting Factor US. Plans, executes, and manages partnerships for print insert media programs to drive customer acquisition and brand growth, including onboarding partners, analyzing campaigns, and forecasting performance. Owns a multi-million dollar channel budget, oversees budget steering, and collaborates with printers, media agencies, and internal teams to manage deliverables, approvals, offers, creative assets, contracts, and QA. Leads negotiations with external partners, develops creative briefs with the Brand team, runs creative tests, and shares insights to optimize performance. Provides data-driven analysis to identify opportunities, builds a rigorous test roadmap with lift tests and A/B testing, and oversees campaign setup including legal reviews, finance onboarding, invoicing, and reporting. Collaborates with business development, retail media, and corporate partnership teams to design cross-channel campaigns and leverages AI to automate execution. Requires a customer acquisition background, experience with offline/print programs or brand partnerships, strong communication, project management, and a proactive, data-driven mindset.

Required Qualifications

  • Bachelor’s degree in Business, Marketing, or a related field
  • 5-6+ years experience in customer acquisition marketing
  • Understanding of media fundamentals across offline & digital channels
  • Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV
  • Experience launching and analyzing A/B Tests
  • Previous agency or brand experience preferred
  • Proficiency in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs) and PowerPoint/Google Slides
  • Proficiency with AI tools (Gemini & Claude) is a strong asset
  • Excellent communication skills and attention to detail
  • Experience managing creative reviews for legal and brand compliance
  • Knowledge of Tableau or third-party analytics platforms a plus
  • Ability to work cross-functionally in a fast-paced environment
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$147k – $170k / yr

Senior Manager, Growth Marketing & Partnerships (GC&F) · HelloFresh

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